Why Your Curated Box Is Changing (and Why It Matters)

If you’ve been with us for a few boxes, or many — thank you. As a member of Wild Alaskan Company, you play an integral role in our shared mission to build a more sustainable food system.

Starting soon, some of Wild Alaskan Company’s curated boxes will feature a more diverse rotation of species and cuts that balance value, variety, and availability over the course of the year. 

What does this mean for you?

Wild Alaskan Company has always been built on a simple idea — to work in concert with nature. With that idea as our guide, we’ve made a conscious choice to participate in a supply-driven food system that reflects the real rhythms of wild harvests and helps protect the long-term health of Alaska’s fisheries.

We’re evolving our curated boxes to offer a more dynamic rotation of offerings, reflecting what’s abundant and available while providing the best value to you. With this new variety of cuts and species, you’ll have an exciting opportunity to experience more of what Alaska has to offer. 

In each curated White Fish Box and Wild Combo Box, you can expect to receive familiar favorites as well as new-to-you products — all frozen at peak freshness and handled with the same care you expect from us.

What’s not changing:

• Our sourcing standards
• Our commitment to sustainability
• The total value in your box

Do you prefer something more customizable?

We know some members love discovering new species, while others rely on a few staples. If consistency or customizability is important to you, you have the flexibility to choose what you want.

• Build your recurring box in My Plan: Enjoy a consistent mix of offerings in every box, every time by choosing your favorites.
• Change things up by trying Limited-Time Products in the Seafood Market: Embrace optionality by adding limited-time cuts and species to your box, when they’re available.
• Enjoy a one-time curation with a Limited-Time Box: Swap your next box for a specially curated selection of offerings.

These options are available in your membership and are a great fit if you prefer to know exactly what you’re getting. 

As always, the Member Experience team is here if you have questions or want help choosing the box that fits you best. Thank you for being part of this community and for supporting truly wild seafood.

Let’s protect what feeds us,
The Wild Alaskan Company Team

P.S. Make sure to explore everything there is to know about your upcoming box on the Discover My Box page.