How It Works

We are a supply-driven, monthly seafood program. Using an approach that aligns with our commitment to sustainability and ensures the highest quality service for our community, our membership model allows us to gauge roughly how much fish to consistently procure. There is no commitment necessary – you can change your schedule or stop your deliveries at any time through your account or by reaching out to our Member Experience team.

Knowing how to tell if fish is fresh is key when you’re a home cook — but first, it’s crucial to unpack what “fresh” really means. Because, believe it or not, when it comes to wild-caught seafood, frozen actually means fresh. That is to say, our seafood is frozen for flavor. If you can’t enjoy seafood right off the boat, “quick freezing” means vibrant fillets retain high nutrition and clean, delicious flavor – it’s safer and lasts longer, too!

We've worked with engineers to figure out the perfect box size and amount of dry ice for each shipment, so your fish arrives frozen and stays frozen until you get home later that night, even in the hottest conditions. You’ll always get a heads up by email letting you know when your fish is expected to arrive.

Always wild, never farmed! There’s a misconception that consuming fish from farms is a good solution to overfishing, since their wild relatives will be left in the sea. But there are hidden, unsustainable and unhealthy downsides. We work in concert with nature and all of our fish is wild-caught from sustainably-managed fisheries in Alaska and the Pacific Northwest.

When defining sustainability, we look to Alaska. Alaska has sustainability practices written into its constitution. Article VIII institutes the practice of "Sustained Yield." This refers to an amount of a certain resource (in our case, fish) that can be harvested without causing depletion aka we only take what nature can naturally replenish. Learn more here or chat with our team.