Digital Marketing Specialist

Brooklyn, New York


We’re looking for a bright, skilled, motivated and data-driven media buyer/advertiser to drive our paid social, search and native (Taboola, Outbrain, etc.) initiatives forward. You’ll work side-by-side with the Head of Growth to hone your skills and generate massive growth for the company.


CORE RESPONSIBILITIES


  • Set up, test, scale and manage ad campaigns across multiple platforms
  • Work closely with other members of the growth team to develop new ads/creative, including landing pages
  • Use your strong data skills to quickly optimize campaigns
  • Stay current on ad trends, tricks and levers across platforms and networks to boost conversions
  • Build strong relationships with ad network reps and leverage them to improve campaigns
  • Attend educational and industry events to ensure our team stays up to date on the latest tactics and software
  • Closely track metrics, spend and profit across various campaigns

QUALIFICATIONS


Requirements

  • 2+ years in a digital marketing role
  • Bachelor's Degree or 4 years of relevant experience
  • Knowledge of Facebook ad compliance (what gets approved and why)
  • Fundamental understanding of what increases conversions on ads
  • Experience optimizing, scaling and tracking the profitability of campaigns
  • A track record of selling B2C products through paid channels
  • Ability to test ads, avoid ad burnout and collaborate with a team to produce new creative
  • Advanced literacy of Google Analytics and Google Sheets
  • Familiarity with the latest advertising trends, software and compliance info

Nice To Haves

  • Retargeting experience
  • A background in copywriting and/or email flows, campaigns
  • Proficiency in Unbounce
  • Experience selling subscription products and working with “direct marketing” style sales funnels

NEXT STEPS


To apply for this opportunity, please send your résumé and a paragraph that describes what excites you about this position to [email protected] with "[Your Name] | Digital Marketing Specialist at WA" written in the subject line.